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ad info

                                      

 

Place Your Ad on Fresno Family!

Here are the ad options available at Fresno Family. Below the fees you will find more detailed information. If you have any questions, please email me.

Fresno Family Advertising--

Info about ads below stats box.

Fresno Family Ad Rates:

Homepage Banner Ad (rotating)

$12/month

Click here to pay

Subpages Banner Ad (rotating)
--all pages NOT the Fresno Family Homepage--

$12/month

Click here to pay
Homepage News Box Text Ad (rotating)

$15/month

Click here to pay
NON-ROTATING Sponsor Text Ad
(You will need to email me what section you would like your ad to appear.)

$25/month

Click here to pay
 

Please read the fine print (below) before submitting your biz.

Here are the past 6mo (and current month to 1/12/08) stats on Fresno Family:
(Stats from Webalizer)

Summary by Month

Month

Daily Avg

Monthly Totals

Visits

Pages

Visits

Pages

Jan 2008 575 1125 6329 12383
Dec 2007 530 1176 16456 36478
Nov 2007 594 1218 17822 36555
Oct 2007 605 1129 18757 35023
Sept 2007 544 1073 16330 32206
Aug 2007 581 1018 18038 31587
Jul 2007 758 1269 23512 39357

Here are the overall system statistics across both my sites (I use one program to do ads on both Fresno Family and Mommy Chats, so it averages them), as of 1/12/08:

Total Campaigns: 20 active

Total Impressions: 1,691,702
Total Clicks: 6,148
Click-Through Ratio: 275:1 (or 0.4%)
Avg. Impressions Day/Month: 20 / 594
 

Here is an excellent and interesting online discussion about advertising and click through ratios.
Here's another article on this topic of click-through rates, as well as info on the importance of your ad graphic.

Some more interesting threads...these are on what kind of ads moms will/won't click on and why (since moms tend to be the ones shopping for info and products online):

Mothering.com
Amitymama.com
Hippymom.com

Here are the past 6mo (and current month to 1/12/08) stats on the Fresno Family Online Mall:

Fresno Family Online Mall Traffic
Summary by Month

Month Page Views Ad Views Searches New Ads
Jan 2008 3134 210 17 1
Dec 2007 8546 649 60 0
Nov 2007 8156 589 74 1
Oct 2007 6708 542 368 2
Sept 2007 4526 417 27 0
Aug 2007 5951 602 20 4
Jul 2007 7227 474 31 0
 

Please read the fine print (below) before submitting your biz.

  • Payment via Pay Pal. If you cannot pay with Pay Pal, email me and we can arrange something else.
  • When you pay for your ad, you will be signed up for a Pay Pal subscription and it will continue monthly until you cancel it. You can cancel your subscription at any time; however, payments are made a month in advance. Once payment for the month is made, there are NO REFUNDS.
  • If you have more than one ad you'd like placed on these pages, please submit them separately.
  • Paypal Payment info will read "Tina's Magic Cottage", which is my other business name. I also have one other site with advertising options, Mommy Chats, which you may be interested in looking at advertising options on as well, if you are an online business. (Mommy Chats is not a local targeted site like Fresno Family.)
  • After making payment you will be taken to a form to set up your new ad account. If you do not see this option, or have difficulties with this step, please email me.
  • You can track the effectiveness of your ads or edit the information at any time by logging into your account with your personal login and password.

Banner Ad Info ($12/month)--

  • Banners must be: 468 X 60 pixels -- 25k max -- .gif, .jpg or animated .gif
  • Banners will be placed at the top of the pages you choose.
  • Banners will be in rotation with other ads. (Ads rotate when the page is refreshed.)

Homepage News Box Text Ad Info ($15/month)--

  • This ad appears in the "News News News" box on the homepage and will rotate with other text ads whenever the page is refreshed.
  • Your wording of this ad is crucial to the success of it, so keep this in mind when creating your ad.
  • Please keep your ad brief. A maximum of 350 characters (including spaces--You can use MS Word's word count feature to count this for you, if you have it.) This will be much more effective than a longer ad.
    A little tip about the wording of your text ads: Do NOT tell them everything in the ad!! If you do, they have no reason to click. You want to have all the details on your website, but just a teaser in your ad. Something intriguing that will make them want to know more and thus will click your ad.

 NON-ROTATING Sponsor Text Ad ($25/month)--

  • This is a NON-ROTATING ad, meaning that it is permanent and always shows as long as you are subscribing/paying...it does NOT rotate with other ads.

  • This ad appears below the left main navigation, in the orange sidebar, in the section of your choice...

  • Section choices (number of pages in parenthesis are subject to change at any time): Homepage Only OR your choice of ONE of the following sections--Activities Pages (12), Attachment Parenting Pages (13), Books Pages (15), Homeschooling Pages (9), Local Info Pages (19), Main Info Pages (anything not in a section, currently 10), Music Review Pages (3), Pregnancy/Birth Pages (23), Work At Home Mom Pages (3)

  • Your wording of this ad is crucial to the success of it, so keep this in mind when creating your ad.

  • Please keep your ad brief. A maximum of 350 characters (including spaces--You can use MS Word's word count feature to count this for you, if you have it.) This will be much more effective than a longer ad.
    A little tip about the wording of your text ads: Do NOT tell them everything in the ad!! If you do, they have no reason for them to click. You want to have all the details on your website, but just a teaser in your ad. Something intriguing that will make them want to know more and thus will click your ad.

Please read the fine print (below) before submitting your biz.

IMPORTANT DISCLAIMER: I need to make it very clear to all my site visitors that this is a one-woman, work-at-home-mom-made site...Its entirely done on my opinion and experiences and in my time wedged between mothering responsibilities. So anyone who considers doing business with me needs to keep this in mind and realize I'm on mommy time--which means my KIDS come first, not my business. I do, however, devote an enormous amount of time and energy into my business. You won't be disappointed. Thank you for understanding!

Why do l need an online presence?
Good question! The internet is amazing! Most everyone these days are connected and those who aren't are missing out on a lot. The internet is an inexpensive way to advertise to a LOT more people then could ever be possible with the very expensive tv, radio and print ad fees.

But I'm a local business, why would I want to advertise to the whole world?
You have a point, if you do not offer services to people outside your immediate area, how does the internet benefit you? Simply put, LOCALS ARE ONLINE TOO! And if you are advertising on local sites, you are pretty much guaranteed to get locals stumbling upon your info! And THAT can bring you business! Plus, if you don't have an after-hours voice mail message on your business line explaining things like location, hours, etc, (and even if you do), people can get all this info and more 24hours/day from a webpage. They can also SEE your business (if you provide photos), read about current specials or sales, and the list goes on and on!

And its inexpensive, so why not give it a try?

*fine print*
All items added to this site are at the discretion of the webmama of Fresno Family. I will only allow ads/webpages which are relevant to this site and blend well with the overall site/page feel. I will not allow ads which I feel innapropriate or downright ugly.
I want to maintain the overall quality/feel of my site and so will always be choosy in what I allow to be posted here. I also reserve the right to refuse advertising for any business that I deem inappropriate or that promotes something I do not feel comfortable promoting.
I will refund all ad money if I choose not to advertise your business. (This is the only exception to the "no refunds" policy.)

 


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Fresno Family
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